Summary of Perennial Seller
From PERENNIAL SELLER by Ryan Holiday. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
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Marketing expert Ryan Holiday sets out to show you how to create and market products that, like Star Wars or the iPhone, continue to earn money for years after they debut. The former head of marketing at American Apparel, Holiday says too many artists and entrepreneurs try to cash in on trends and fads, instead of pursuing the real earning potential in quality creations that will continue to resonate with future audiences regardless of how styles change. Holiday’s advice on creating a product isn’t as interesting as the rest of the book, offering mostly standard counsel to work hard and keep revising. However, in the second half of the volume, he gives readers original and pertinent advice, and offers quirky, inspiring ideas on do-it-yourself marketing and the importance of building a strong relationship with your fan base. getAbstract believes Holiday’s advice will encourage and assist entrepreneurs, marketers and artists.
In this summary, you will learn
- Why some creations stand the test of time and continue to sell for decades or centuries, and
- How strategies like understanding the processes of creativity and marketing will help you shape a long-lived product.
About the Author
Strategist Ryan Holiday runs the firm Brass Check and is the former director of marketing for American Apparel.