What's Your Problem?
A review of

What's Your Problem?

To Solve Your Toughest Problems, Change the Problems You Solve


Reframe Problems

by David Meyer

Innovation consultant Thomas Wedell-Wedellsborg offers a simple, counterintuitive, commonsense approach to problem-solving.

Fully 85% of companies wrestle with spending time and money on a problem that turns out not to be the issue they must solve. To avoid this pitfall, innovation expert Thomas Wedell-Wedellsborg offers innovative, amusing guidance for success with the crucial step of reframing problems. 

If tenants complain about a slow elevator, for example, do you replace it, he asks, or do you add mirrors to the lobby, so people can marvel at themselves and don’t mind waiting? The mirror solution emerges from re-examining the issue and querying a building manager – not an engineer – about what might work. The author offers an array of effective – sometimes counterintuitive – real-world solutions in this quick, engaging read. Take the word of bestselling author Adam Grant, who named this a Top Pick among 2020 leadership books.


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