Nathalie Nahai
Business Unusual
Values, Uncertainty and the Psychology of Brand Resilience
Kogan Page, 2021
¿De qué se trata?
Learn how embracing values, empathy and authenticity can build your brand’s resilience during crisis and change.
Recommendation
Behavioral science consultant Nathalie Nahai offers expert wisdom to help organizations thrive in today’s tumultuous world. Nahai draws on psychological research, interviews with subject-matter experts and business leaders, and her own tech savvy, and presents her findings in accessible, engaging prose. Her book has won accolades from the likes of psychologist Scott Barry Kaufman, futurist Brian Solis, McKinsey senior advisor Caroline Webb and Ogilvy & Mather Group vice chair Rory Sutherland.
Summary
About the Author
Nathalie Nahai is an international speaker and consultant advising clients on the ethical use of behavioral science to boost their online presence, product design, customer experience and content marketing. She hosts The Hive Podcast.
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