Pam Didner
Effective Sales Enablement
Achieve Sales Growth Through Collaborative Sales and Marketing
Kogan Page, 2018
¿De qué se trata?
“Sales enablement” strategies coordinate with marketing to support salespeople at every step.
Recommendation
Marketing consultant Pam Didner presents “sales enablement” as a solution to help busy salespeople develop effective strategies and leverage the latest technology. Urging marketing and sales to collaborate, she explores current sales methodologies, social media, and the questions every company must ask to hone its sales strategy, methods and tactics. Her comprehensive, well-organized book offers plenty of tactics for sales and marketing professionals, entrepreneurs, and sales managers and trainers.
Summary
About the Author
Content marketer, speaker and consultant Pam Didner also wrote Global Content Marketing, which Inc. magazine named a top-10 marketing book in 2014.
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