Michael Ventura
Empathy Is Your Best Creative Tool
99U, 2019
¿De qué se trata?
Empathy isn’t about being nice – it’s about using in-depth understanding to facilitate collaboration and solve problems.
Recommendation
People sometimes equate learning about and using empathy with nice or compassionate behavior. According to CEO and founder of Sub Rosa, Michael Ventura, however, empathy is a skill. Properly leveraged, people can not only use empathy to nurture positive behaviors in themselves and others, but also to develop more creative and effective solutions to problems and to facilitate collaboration. By taking both an internal and external approach to what Ventura dubs “applied empathy,” business leaders can create more inclusive organizations, comprised of more productive, creative and synergistic teams.
Summary
About the Speaker
Michael Ventura is the CEO and founder of Sub Rosa, a leading strategy and design firm. He is also a visiting lecturer and co-owns and operates a globally recognized design store in New York’s West Village.
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