Brett Blake
RENEWAL for Field Leaders
Leading Your Direct Selling Team Back to Growth
Brett Blake, 2020
¿De qué se trata?
For direct-sales firms, new products can slow sales, not build them; so how do you handle fresh goods?
Recommendation
Operating in the direct-sales world is challenging, so consultant Brett A. Blake lends a hand. He notes that direct sales are counterintuitive. In non-direct-sales firms, increased sales are always positive. But for direct-sales firms, increased sales now can result in slower sales later – unless firms correspondingly add more field leaders. Blake tackles the challenge of adding the right new field leaders, reaching new customers who can become leaders, and prospering in this challenging arena.
Summary
About the Author
Brett A. Blake, a partner in The ServiceQuest Group, has been the president, CEO or GM of seven companies. He also wrote Private Equity Investing in Direct Selling: Identifying Risks & Rewards, and RENEWAL: Leading Direct Selling Turnarounds.
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