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Rewarding Interactions

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Rewarding Interactions

Are You Ready for Customer Intimacy?

Aimia,

5 mins. de lectura
5 ideas fundamentales
Audio y Texto

¿De qué se trata?

To make your brand stand out, build meaningful customer relationships by analyzing cross-channel “interaction data.”

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Aimia loyalty marketing experts Cindy Faust, Mark Sage and Paul Sage have compiled a handy introduction to cross-channel loyalty marketing. They provide examples of possible communication channels and highlight what to keep in mind when creating your loyalty marketing strategy. The compact chapters and graphic presentation make the authors’ research especially user-friendly and easy to understand. getAbstract recommends this primer to CEOs, entrepreneurs and marketers who want to build meaningful relationships with customers.

Summary

To make your brand stand out in today’s competitive, consumer-centric environment you must know your customers intimately. To do this, move beyond “point of purchase” data collection, and introduce “interaction data” – “a real-time view of the customer throughout the buying cycle” – to the shopping experience. Doing so creates the opportunity to strengthen customer loyalty and provides valuable information. To collect interaction data, build a shopping platform that seamlessly enables and motivates customers to interact across different channels, including “loyalty programs...

About the Authors

Cindy Faust is the vice president of global product marketing at Aimia, where Mark Sage is the director of global loyalty product and Paul Sage is the product management director of loyalty management systems.

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