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Social Currencies
Video

Social Currencies

Brian Solis
Lift Events Sàrl, 2011
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Editorial Rating

8

Qualities

  • Applicable

Recommendation

Every action you take on the Internet affects your “online credit score.” This may seem trivial until you learn of the many and varied implications. Author and analyst Brian Solis shines a light on the practice of grading your online reputation. You might not like it, but you must learn to leverage it. getAbstract recommends this report to consumers interested in maintaining favorable positions in the online and, consequently, offline worlds.

Take-Aways

  • Social media obscure the boundaries between our “public, private” and “secret” lives.
  • Digital scoring companies attempt to quantify your online reputation by measuring the size of your network or your online activity.
  • However, these methods are flawed and can’t measure your actual influence – that is, “your capacity to trigger cause and effect.”

About the Speaker

Brian Solis is the principal analyst for Altimeter Group. He wrote What’s the Future of Business?

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