Aidan McCullen
Undisruptable
A Mindset of Permanent Reinvention for Individuals, Organisations and Life
Wiley, 2021
¿De qué se trata?
To avoid the defensive positions that decimated Nokia and Blackberry, become comfortable with discomfort.
Recommendation
Forbes magazine heralding Nokia as the “cell phone king” in 2007 marked the start of a dramatic downward trend for the company. Instead of reinventing itself by pursuing a smartphone prototype, Nokia doubled down on defending its position. The results are clear. Lecturer and reinvented rugby player Aidan McCullen advises companies and people to continually reinvent their products and themselves, to be open to failure and to continually evaluate their capabilities.
Summary
About the Author
Former professional rugby player Aidan McCullen hosts the Global Innovation Show podcast and teaches emerging technology at Trinity College Business School.
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