How Amazon Branded Convenience and Normalized Monopoly
MIT Press, 2022
Amazon is renowned for its customer focus – but customers need to understand the cost.
Are you an Amazon user? A Prime member? Do you send your friends to Amazon when they’re looking for a particular product? If so, you’re not alone: Amazon has become a widely trusted business and accounts for almost half of all American online retail sales. Yet few people stop to consider the material, human and environmental costs of Amazon’s customer service obsession. In this well-researched and -argued book, associate professor of communication Emily West investigates how Amazon became a welcome part of people’s everyday lives – and why it’s your responsibility to hold tech giants accountable.
About the Author
Associate professor of communication at the University of Massachusetts Amherst Emily West is co-editor of The Routledge Companion to Advertising and Promotional Culture.
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