Anand Swaminathan and Jürgen Meffert
Digital @ Scale
The Playbook You Need to Transform Your Company
McKinsey consultants Anand Swaminathan and Jürgen Meffert tell you all you need to know to go digital.
McKinsey consultants Anand Swaminathan and Jürgen Meffert offer a manual for anyone embracing digital transformation. They argue that digital technology fundamentally changes all business, and they provide tools to help companies adapt. The sheer variety of their examples makes the authors’ case for them. They detail how digital communication transforms even heavy industries like steel. They do cover the same ground a few times, and their relentless energy may daunt some readers. Even so, getAbstract recommends their insights and guidance to anyone who – ready or not – must guide a company through the digital revolution.
About the Authors
Anand Swaminathan is a senior partner at the McKinsey San Francisco office. Jürgen Meffert is a senior partner at the McKinsey Dusseldorf office.
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