Lauren Wiener, Leora Kelman, Kale Hungerson and Mark Abraham
How Retail Media Is Reshaping Retail
Boston Consulting Group, 2022
Aperçu
Have you heard the buzz about retail media?
Recommendation
Can retail media play a role in the auto, travel, pure-play e-commerce and omni-retail industries? The Boston Consulting Group partnered with Google and interviewed 50 leaders in retail media to find out. The results will give you insight into how to create or expand your company’s retail media business. The keys to success include a solid technology stack, consumer data, a solid relationship with both customers and media buyers, and a willingness to take the leap even if you’ve got a small or niche business.
Summary
About the Authors
Lauren Wiener, Leora Kelman, Kale Hungerson and Mark Abraham are professionals with the Boston Consulting Group.
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