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There's Nothing Like This
A review of

There's Nothing Like This

The Strategic Genius of Taylor Swift

Kevin Evers • Harvard Business Review Press • 2025
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Taylor Swift’s Wise Choices

by David Meyer

Senior Harvard Business Review editor Kevin Evers takes a look at Taylor Swift’s career through the prism of her business and strategic acumen.

Kevin Evers, a senior editor at the Harvard Business Review, argues that Taylor Swift’s success stems from both her distinctive music and her exceptional gift for strategic decision-making.

Her Own Terms

Taylor Swift, age 13, signed with RCA in 2002. She identified a gap in country music. It was missing songs for and by young women. For the next two decades, Swift proved that she was right and showed that she is also driven, tactically focused, and confident in her talent.

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