Can Innovation Flourish in a Conservative Industry?
Do Lectures,
2010
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Recommendation
This presentation is less about the question, “Can innovation flourish in a conservative industry?” and more about the formation, marketing programs and success of the wireless technology company Enocean. Markus Brehler, Enocean’s CEO and co-founder, shares the story of his firm, letting the spectators glean what they can from his journey – missteps and all. getAbstract believes this talk provides a chance to learn how a variety of marketing strategies can work together to build trust in and comfort with an innovative product.
Summary
About the Speaker
Markus Brehler is CEO and co-founder of Enocean.
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