Jennifer Aaker

Book

Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
Naomi Bagdonas and Jennifer Aaker
Currency, 2021
7 Book

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Jennifer Aaker and Andy Smith
Jossey-Bass, 2010