McKenna Sweazey
How to Win Friends and Manage Remotely
Career Press, 2022
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Managers working in virtual environments must develop empathy.
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Dale Carnegie wrote the classic self-help book How to Win Friends and Influence People nearly 100 years ago. Here, McKenna Sweazey updates it and adds information to address today’s management concerns. She recognizes that supervising and relating to employees in distant locations is one of the biggest challenges managers face today. Leaders have various tools for effective virtual management, but as Sweazey reports, maintaining relationships as a remote manager demands empathy. She provides insight and advice on many issues that challenge long-distance managers, including how to make teammates feel enthusiastic about working together even if they never see one another face-to-face.
Summary
About the Author
McKenna Sweazey, a marketing strategy consultant for US and UK brands, is also a remote- and hybrid-management coach and writer. The former head of global marketing at the Financial Times, she also has experience with successful start-ups, including Taboola.
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