Summary of The Future of Betterment

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In this timely report, the expert analysts at TrendWatching succinctly explore how your business can capitalize on consumers’ growing interest in health and wellness. They offer insights and case studies related to six pivotal trends within a larger “betterment megatrend.” TrendWatching’s report also offers guiding questions to help businesspeople integrate trend knowledge into their products and marketing practices. getAbstract recommends this analysis to business strategists looking for innovative ways to act on the social swing toward improved health and well-being.

About the Author

TrendWatching is a global trend-spotting firm that publishes a monthly newsletter about worldwide consumer trends and related business opportunities.



Health and wellness matter to consumers more than ever – even when it comes to products and services that seemingly have little to do with the health care industry. Contemporary consumers view spending as a means of achieving “self-actualization.” Thus, they want an implicit promise of self-betterment when they buy your goods or services. How can your businesses capitalize on this desire? Six trends point the way:

  1. “Ambient wellness” – Consumers seek products that improve their health and well-being without requiring them to make...

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