Annie Jean-Baptiste
Building for Everyone
Expand Your Market with Design Practices from Google’s Product Inclusion Team
Wiley, 2020
¿De qué se trata?
A detailed and example-rich guide to building product and service inclusion capability in your firm.
Recommendation
This focused overview of Diversity, Equity and Inclusion (DEI) provides a road map to conceiving, designing, marketing and selling products that appeal to a wider range of diverse buyers. Author Annie Jean-Baptiste – who built and leads Google’s product inclusion team – makes a compelling case for product and service inclusivity. Her advice and examples from Google and firms across tech and other industries will aid any product manager aiming to build goods and services that sell well and serve more people.
Summary
About the Author
Annie Jean-Baptiste works as the head of product inclusion and equity at Google.
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