Roger Premo, Matthew Ward and Santosh Raghunath
Taming the CRM Beast to Boost Sales
Boston Consulting Group, 2019
Aperçu
Improve your firm’s CRM system without investing in costly upgrades or new technology.
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Recommendation
If your firm’s customer relationship management (CRM) system has become an “unwieldy beast,” consider this Boston Consulting Group article a field guide and trainer’s manual. Roger Premo, Matthew Ward and Santosh Raghunath will teach you how to identify the factors that can aggravate chaotic CRM – as well as how to optimize the benefits of your system.
Summary
About the Authors
Roger Premo, Matthew Ward and Santosh Raghunath are professionals with the Boston Consulting Group.
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