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Andrew Robertson
The Creative Shift
How to Power Up Your Organization by Making Space for New Ideas
Basic Venture, 2025
Aperçu
Spark groundbreaking ideas by making creativity a structured part of your business operations.
Recommendation
Creativity is too often stifled in today’s workplaces, caught between the demands of efficiency and the fear of risk. CEO of BBDO, Andrew Robertson, shares practical tools for knowing when and how to switch into “creative mode” — from building a “shared language” for innovation, to generating bold possibilities and nurturing positive team dynamics. Robertson emphasizes the importance of rewarding and protecting creative contributions while encouraging leaders and employees alike to venture into the world and forage for inspiration.
Summary
About the Author
Andrew Robertson is chairman of BBDO Worldwide.
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