Thomas A. Stewart and Patricia O’Connell
Woo, Wow, and Win
Service Design, Strategy, and the Art of Customer Delight
HarperBusiness, 2016
Aperçu
Use “service design and delivery” to find and retain your best customers.
Recommendation
In this pioneering guidebook, Thomas A. Stewart of The Ohio State University and consultant Patricia O’Connell explain the “what, why and how of service design and delivery,” or SD2. The authors traveled thousands of miles and devoted thousands of hours to research to determine how companies can design and deliver a superior service experience. They offer a crucial parsing: the difference between customer service – which most companies regard as important – and customer experience – which most companies unconsciously neglect. The authors provide rules and principles every business can follow to enact SD2. getAbstract recommends their insights and strategies to those in the service sector, including banking, retail, health care and public services.
Summary
About the Authors
Thomas A. Stewart is the executive director of the National Center for the Middle Market at The Ohio State University’s Fisher College of Business and the former editor and managing director of Harvard Business Review. Patricia O’Connell is president of Aerten Consulting, which helps develop content strategies.
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