Amy Shuen
Web 2.0: A Strategy Guide
Business thinking and strategies behind successful Web 2.0 implementations
O'Reilly, 2008
What's inside?
Web 2.0 is a moneymaking, sometimes baffling, platform of the future.
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Recommendation
Many of Web 2.0’s foundational principles – for example, giving away your primary online product – are counterintuitive. Fortunately, Amy Shuen, a renowned expert on high-tech business models, dispels much of the mystery in her outstanding book. Its bona fides include being issued by the publishing company belonging to Tim O’Reilly, the high-tech guru who helped coin the phrase “Web 2.0.” Shuen covers the social and business effects of Web 2.0, breaks down the Web 2.0 strategies of some of the most successful Internet companies and explains how business of any size can benefit from harnessing Web 2.0’s limitless potential. getAbstract recommends this book to executives who develop strategy, small-business owners who want to expand their operations and entrepreneurs who plan new business ventures.
Summary
About the Author
Amy Shuen is an expert in, and lectures on, innovation and high-tech economics.
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