B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship
This is from late 2013 and the leading book on the concept of B4B. A lot of talk about the topic but not too many use the phrase B4B, this book seems to have coined the phrase? B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers.
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