Thumbnail

B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

This is from late 2013 and the leading book on the concept of B4B. A lot of talk about the topic but not too many use the phrase B4B, this book seems to have coined the phrase? B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers.

J.B. Wood, et.al., Point B, Inc., 2013-10-14
ISBN:9780986046209
Language: English

Actions

  Being reviewed
Submitted by anonymous user
March 19, 2015


  Selected
Reviewed by Koni Gebistorf
April 1, 2015

We are considering the content you've suggested for a summary, and we'll inform you once that summary goes online. Please note that we secure rights for everything we summarize – this may take a while.

Sometimes, we decide against a summary later, because we prefer another, similar publication, or because the rights owners don't want us to summarize their content. We thank you for your understanding if that should be the case with your suggestion.