Rocket: Eight Lessons to Secure Infinite Growth

Suggestion passed along from Paul. Not innovative but it seems to have some fresh case studies, like Victoria's Secret and Frito Lay. Might be worth a look.

Submitted by Deirdre Cody

Michael J. Silverstein, et.al., McGraw-Hill Education, 2015-10-06
ISBN: 9781259585425
Language:English

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Submitted by Deirdre Cody
October 8, 2015


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Reviewed by Koni Gebistorf
October 14, 2015

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