The Compass and The Nail

In his first book, Wilson lays out the details of Patagonia’s “Brand Ecosystem” model, which answers the question: “How can some companies create such strong affection for their brands that their customers feel compelled to rave about them?” People identify with the Patagonia brand on a deep, personal level--the holy grail for all branding creatives.

Submitted by Laura Jilke

Publisher: Rare Bird Books, A Vireo Book (July 20, 2015)
ISBN: 9781942600060
Language:English

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Submitted by Laura Jilke
December 8, 2015


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Reviewed by Koni Gebistorf
December 17, 2015

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