Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Capturing the attention of your prospective audience and customer base is important to private and public sector entities. Ms. Hogshead's research and methods offer an interesting approach that we should take time to consider and potentially apply to our environments.

Submitted by Jose Delgado

Sally Hogshead, HarperBusiness, 2016-04-26
ISBN: 9780062206480



  Being reviewed
Submitted by Jose Delgado
July 27, 2016

Reviewed by Koni Gebistorf
August 3, 2016

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