Fit for Growth: A Guide to Strategic Cost Cutting, Restructuring, and Renewal
The confluence of global trends, changing industry ecosystems, and groundbreaking digital technologies is presenting executives with extraordinary new opportunities. The potential is well beyond just being a cost-effective business. The vision should include developing differentiated capabilities and driving competitive advantage. Yet nearly 80% of executives admit that budgeting is not very well aligned with strategic planning (PwC’s Strategy& Fit for Growth Index). Given the challenges companies face today, Wiley Publishing recognized the need to address them and approached PwC’s Strategy& to author a book that speaks to executives and middle management. The first of its kind, ‘Fit for Growth: A Guide to Strategic Cost Cutting, Restructuring, and Renewal’ serves as the ultimate handbook on cost reduction The book features client examples such as IKEA and P&G, highlighting how successful companies aren't just cutting costs but investing in what matters most. There’s no other book like it in the market like. As one of the US marketers supporting this book, I invite you to visit Wiley's website to learn more about this exciting upcoming release. (http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119268532.html). We greatly appreciate your time in considering this book for getAbstract. I look forward to hearing from you soon. Feel free to contact me with any questions. Cari Steiner, PwC Marketing, 202 288 9975, firstname.lastname@example.org
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