Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Yet marketing practices are slow to adjust to this changing reality. Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.

Anne Janzer, Cuesta Park Consulting, 2017-03-24
ISBN: 9780986406256
Language:English

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May 1, 2017


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