The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
The first ever leadership book for marketers—from the world’s largest study on marketer’s success, involving over 68.000 assessemnts. Key insight: 12 leadership behaviours make marketers successful-not marketing skills. “Everything you need to know to be a superior marketing leader!” —Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World “A must-read for every present and future CMO who cares about making a difference.” —Seth Godin, author of All Marketers Are Liars “Barta and Barwise show in this thoughtful book how, by realigning their role, marketers can contribute significantly more both to their companies’ success and to their own career paths.” —Sir Martin Sorrell, founder and CEO, WPP “A persuasive and well-researched perspective on the opportunities open to marketers to lead for change.” —Paul Polman, CEO, Unilever “The essential leadership playbook for the CMO of the future.” —Jim Stengel, former global marketing officer, Procter & Gamble
Thomas Barta, et.al., McGraw-Hill Education, 2016/17
ISBN:9781259834714Language: English
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Being reviewedOctober 14, 2017
RejectedOctober 26, 2017
After considering what we already have in our library and what our demands are at present, we've concluded not to summarize your suggestion. Sometimes we have to turn down even very good suggestions because they don't quite fit into any of our library's categories, because we've already covered the topic extensively, because the suggested content is too old (we focus on releases from the current year), or because we are unable to summarize this content due to legal restrictions. We thank you for your understanding. Please also understand that due to the amount of suggestions we get, we can't elaborate in detail on why we've decided against a particular one, but rest assured that we examine them all diligently.
