Bryce G. Hoffman
American Icon
Alan Mulally and the Fight to Save Ford Motor Company
Crown, 2013
Was ist drin?
CEO Alan Mulally pulled Ford from bankruptcy’s brink and made it the world’s most profitable carmaker.
Recommendation
It isn’t often that an insightful business history qualifies as a great beach read. Journalist Bryce G. Hoffman’s chronicle of the Ford Motor Company’s post-2008 turnaround transforms corporate restructuring into a sweeping drama, full of cliffhangers and vibrant characters. Hoffman, a reporter for The Detroit News, is a thorough historian who offers granular details on manufacturing capacity, labor negotiations, debt structures, and more. He’s an accomplished prose stylist with a novelist’s flair for storytelling. He recounts how Ford recruited Boeing executive Alan Mulally to pull the company from bankruptcy. Under Mulally’s leadership, Ford weathered the turbulence of the global financial meltdown and emerged as the world’s most profitable automaker. getAbstract recommends this true-life yarn to corporate strategists, product-development executives, financial officers, labor representatives, auto industry insiders and anyone who likes a compelling tale of will, brains and redemption.
Summary
About the Author
Detroit News reporter Bryce G. Hoffman covered the Ford Motor Company and won awards from the Society of Professional Journalists, the Society of American Business Editors and Writers, the Associated Press and the California Newspaper Publishers Association.
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