Julia L Goldstein
Beyond the Green Team
Aligning Internal and External Communication to Advance Corporate Sustainability
Julia L. Goldstein, 2022
Was ist drin?
Leaders can’t afford to ignore pressures to be sustainable – stand out by aligning promises with committed action.
Recommendation
The days of switching to reusable coffee mugs and calling your company sustainable are over, says Julia L. Goldstein. Today’s consumers, governments and investors demand that corporations do more to prioritize sustainability. Learn how to support the culture and mind-set shift required at your organization better to protect people, the planet and your profit margin. Goldstein will inspire leaders to reflect critically on how they can embed sustainability into every aspect of their business through various methods, including getting certifications and combating apathy within an organization.
Summary
About the Author
Julia L. Goldstein helps manufacturers align business and sustainability goals with communication strategies. She’s the author of sustainability-focused nonfiction books, such as Material Value: More Sustainable, Less Wasteful Manufacturing of Everything from Cell Phones to Cleaning Products.
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