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Gary P. Pisano
Creative Construction
The DNA of Sustained Innovation
Public Affairs, 2019
Was ist drin?
How can large corporations succeed at innovation?
Recommendation
Complex structures, inertia and politics obstruct innovation at established companies. Some consultants even recommend that successful companies focus on their core business while keeping a watchful eye on start-ups so that they can snatch them up when their innovations begin to take off. But innovation strategy expert and Harvard professor Gary P. Pisano recommends keeping it in-house: The right strategy, system and culture, he says, can enable even established firms to make innovation feasible.
Summary
About the Author
Economist Gary P. Pisano, PhD, teaches business administration at Harvard Business School and is the author of several books on innovation, strategy, manufacturing, and competitiveness – including Science Business and Producing Prosperity.
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