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![Crossing the Chasm](/summary-img/8386-J27MQFY0.jpg?h=M&b=0)
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Geoffrey A. Moore
Crossing the Chasm
HarperBusiness, 2002
Was ist drin?
Introducing new high-tech products is tough. To succeed, you have to cross the mass-market chasm.
Recommendation
This serious, detailed book offers marketing insights for high-tech marketers. Consultant Geoffrey Moore thought long and hard about how to market new technology, so his book has elements of an intriguing personal essay. He identifies different levels of tech users – such as early adopters – and cites product examples to explain why each consumer matters at certain stages in a product’s marketing. He describes how consumer groups feed information to each other and explains that marketers must use both data and “informed intuition.” Moore’s exploration of how to market innovative, high-tech products may have become a bit dated, but his core advice and his analysis retain substantial value.
Summary
About the Author
Geoffrey A. Moore is a managing partner at a consulting firm in San Mateo, California, and a partner in a venture capital firm in Menlo Park, California. He is the author of Inside the Tornado, The Gorilla Game and Living on the Fault Line.
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