John Knapp, Elfrun von Koeller, Alicia Pittman, Arnold Kogan and Jonathan Malankar
For CPG Companies, Necessity Is the Mother of Reinvention
Boston Consulting Group, 2021
Was ist drin?
A 6.4% increase in sales volume growth means the CPG industry was probably doing something right during the COVID-19 pandemic.
Recommendation
A global health crisis, absent employees, travel restrictions and supply chain issues suggest that the COVID-19 pandemic should have been a disaster for the consumer packaged goods (CPG) industry – but it wasn’t, or at least not entirely. What did CPG companies do to get on the right side of chaos? The Boston Consulting Group offers suggestions about which capabilities led companies safely through the crisis. It turns out that they’re the same capabilities that will lead companies safely into the future.
Summary
About the Authors
John Knapp, Elfrun von Koeller, Alicia Pittman, Arnold Kogan and Jonathan Malankar are professionals with the Boston Consulting Group.
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