Mario Pricken
The Essence of Value
Secrets of desired products. 80 inspiring strategies for creative companies
Wiley, 2014
Was ist drin?
Objects have no intrinsic value. Their value derives from people’s reactions to them – here codified by 80 parameters of value.
Recommendation
Objects have no intrinsic value. Their value depends on the reactions of people who observe them. Mario Pricken catalogs the factors that people consider valuable. He analyzed 300 different products, artworks, events and organizations to discover 80 different “parameters” that signify value to consumers, collectors, and others. Planners and developers can refer to these parameters to instill value in their offerings. Pricken’s book is beautifully illustrated, entertaining and fascinating. getAbstract recommends his insight and approach to product designers, developers, marketers, branders, CEOs, media professionals, and anyone who wants to imbue a product or service with increased value.
Summary
About the Author
Creativity and innovation expert and consultant Mario Pricken wrote the bestseller Creative Advertising, a standard work in the field. He also wrote Visual Creativity and Creative Strategies.
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