Sheena Iyengar
Think Bigger
How to Innovate
Columbia Business School Publishing, 2023
Was ist drin?
With a good road map, big, creative ideas are within your reach.
Recommendation
How does successful innovation work, and how can you get started? In this book, social scientist and Columbia Business School professor Sheena Iyengar introduces Think Bigger, a method for devising creative solutions to complex problems. Building on decades of research on creativity and human psychology, it models the real-life creative process in six concrete, actionable steps. This book is easy to navigate and generous in its detail. It would suit anyone seeking a structured guide to rigorous idea generation and vetting, from corporate teams to individual artists and entrepreneurs.
Summary
About the Author
Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Division at Columbia Business School. Her expertise is in choice and decision-making, and this is her second book on the topic.
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