David Gallagher and John O'Brien
Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
Kogan Page, 2021
Was ist drin?
Learn how purpose can power organizations, build meaningful brands and link profit to social impact.
Recommendation
Over the past decade, organizations around the world have shifted to a purpose-driven paradigm: seeking stronger organizational cultures, greater customer impact and boosts to performance. Strategy experts John O’Brien and David Gallagher offer a timely, engaging and thorough discussion of purpose, with a wealth of examples and current research – including the effects of COVID-19. Marketing and PR professionals and leaders at any level will find useful insights and actionable advice.
Summary
About the Authors
John O’Brien MBE is a senior purpose strategist and Europe, Middle East, and Africa managing partner of Omnicom’s ONE HUNDRED agency collective. David Gallagher heads international growth and development for Omnicom’s PR Group.
Comment on this summary