Melden Sie sich bei getAbstract an, um die Zusammenfassung zu erhalten.

Who Is the Fifth Horseman?

Melden Sie sich bei getAbstract an, um die Zusammenfassung zu erhalten.

Who Is the Fifth Horseman?

DLD Conferences,

5 Minuten Lesezeit
5 Take-aways
Audio & Text

Was ist drin?

What company has the winning formula to join Apple, Amazon, Facebook and Google in dominating world markets?

automatisch generiertes Audio
automatisch generiertes Audio

Editorial Rating

8

Qualities

  • Innovative

Recommendation

Using his trademark frenzied presentation style, marketing guru Scott Galloway analyzes the seven firms vying to join the “four horsemen” – Amazon, Apple, Facebook and Google – on the quest for a $1 trillion market capitalization. getAbstract recommends Galloway’s fast-paced treatise to investors and anyone captivated by the titans of business.

Summary

Amazon, Apple, Facebook and Google – the “four horsemen” – are each targeting a $1 trillion market capitalization. These firms excel due to their mastery of eight dimensions:

  • “Product” – Each company owns intellectual property rights to differentiated products.
  • “V-Cap” – Due to clearly delineated visions, these firms enjoy access to cheap capital.
  • “Global” – The corporations have a presence in the United States, Europe and China.
  • “Maternal” – Each firm cares for its employees and invests heavily in human capital.
  • “Vertical” – The four horsemen control the distribution of their products.
  • “Identity” – The companies use data tracking to study consumer buying...

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.


Comment on this summary