Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.


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Summaries

Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

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Miles Young

Bloomsbury USA, 2018

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Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

R 8
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

8

John Hawthorne

Floship, 2017

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