Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
In: All channels 

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Advertising in China

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Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Storynomics
Book
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8
Ogilvy on Advertising in the Digital Age
Book

Miles Young

Bloomsbury USA, 2018

8
Good Is the New Cool
Book
Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

R 8
Why We Buy
Book
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Permission Marketing
Book
Turning Strangers Into Friends and Friends Into Customers

Seth Godin

Simon & Schuster, 1999

7
Shapeholders
Book
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Television Is the New Television
Book
The Unexpected Triumph of Old Media in the Digital Age

Michael Wolff

Portfolio, 2015

8
Seducing Strangers
Book
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Josh Weltman

Workman Publishing, 2015

8
Buyer Personas
Book
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Wiley, 2015

8