Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.


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Summaries

Practical PR Strategies for Reputation Management and Company Survival

Peter F. Anthonissen

Kogan Page, 2008

8
Uncovering the blind spots that impact your reputation and your career

Sara Canaday

Sara Canaday, 2012

9
Survival, Reputation, and Success

R. Edward Freeman et al.

Yale UP, 2007

7
Digital Defense Strategies to Protect Your Company's Reputation and Market Share

Mary Pat McCarthy and Stuart Campbell

McGraw-Hill, 2001

8
12 Steps to Safeguarding and Recovering Reputation

Leslie Gaines-Ross

Wiley, 2008

7

Brian Solis

Lift Events Sàrl, 2011

8
Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

Wiley, 2009

7
Strategies for Integrity and Fair Play that Improve the Bottom Line

Kevin T. Jackson

Oxford UP, 2004

9
The Rise of the Conscious Corporation

Andrew Benett et al.

Palgrave Macmillan, 2010

6
Curbing Threats, Leveraging Opportunities

Jenny Rayner

Wiley, 2003

7