Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.
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Let My People Go Surfing
Book
The Education of a Reluctant Businessman

Yvon Chouinard

Penguin Press, 2016

9
How The Mighty Fall
Book
And Why Some Companies Never Give In

Jim Collins

HarperCollins, 2009

R 9
The Four
Book
The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

R 8
When Genius Failed
Book
The Rise and Fall of Long-Term Capital Management

Roger Lowenstein

Random House, 2000

9
Only the Paranoid Survive
Book
How to Exploit the Crisis Points that Challenge Every Company

Andrew S. Grove

Currency, 1999

8
Janesville
Book
An American Story

Amy Goldstein

Simon & Schuster, 2017

9
Shoe Dog
Book
A Memoir by the Creator of Nike

Phil Knight

Scribner, 2016

R 8
Marissa Mayer and the Fight to Save Yahoo!
Book

Nicholas Carlson

Twelve, 2015

8
Business-Dō
Book
The Way to Successful Leadership

Hiroshi Mikitani

Wiley, 2018

9
The Haier Model
Book
Reinventing a Multinational Giant in the New Network Era

Yangfeng Cao

LID Business Media, 2018

8