Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.
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Book
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
Always Day One
Book
How the Tech Titans Plan to Stay on Top Forever

Alex Kantrowitz

Portfolio, 2020

R 9
Wild Ride
Book
Inside Uber’s Quest for World Domination

Adam Lashinsky

Portfolio, 2017

9
Built from Scratch
Book
How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

Bob Andelman et al.

Currency, 2001

R 9
Supermaker
Book
Crafting Business on Your Own Terms

Jaime Schmidt

Chronicle Books, 2020

R 8
From the Sea to the C-Suite
Book
Lessons Learned from the Bridge to the Corner Office

VADM Cutler Dawson USN (Ret) and Taylor Baldwin Kiland

Naval Institute, 2019

8
Facebook
Book
The Inside Story

Steven Levy

Blue Rider Press, 2020

R 8
Winning Now, Winning Later
Book
How Companies Can Succeed in the Short Term While Investing for the Long Term

David Cote

HarperCollins Leadership, 2020

8
Janesville
Book
An American Story

Amy Goldstein

Simon & Schuster, 2017

9
Guts
Book
The Seven Laws of Business that Made Chrysler the World's Hottest Car Company

Robert A. Lutz

Wiley, 1998

10