Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.
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Book
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
Culture Shock
Podcast
Culture Shock

Reid Hoffman and Reed Hastings

Masters of Scale, 2017

9
Inside Pictet, the Secretive Swiss Bank for the World’s Richest People
Article
A 215-year-old firm rooted firmly in the past finds tension adapting to the modern world.

Marion Halftermeyer

Bloomberg Business, 2021

8
When a Company Invests in an Underdog City
Article

James Fallows

The Atlantic, 2021

8
The Target Story
Book
How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience (The Business Storybook Series)

Bill Chastain

HarperCollins Leadership, 2020

8
Good Business
Book
The Talk, Fight, Win Way to Change the World

Bill Novelli

Johns Hopkins UP, 2021

8
Wild Ride
Book
Inside Uber’s Quest for World Domination

Adam Lashinsky

Portfolio, 2017

9
Built from Scratch
Book
How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

Bob Andelman et al.

Currency, 2001

R 9
Supermaker
Book
Crafting Business on Your Own Terms

Jaime Schmidt

Chronicle Books, 2020

R 8
From the Sea to the C-Suite
Book
Lessons Learned from the Bridge to the Corner Office

VADM Cutler Dawson USN (Ret) and Taylor Baldwin Kiland

Naval Institute, 2019

8