In: Economics, History

Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.

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Summaries

8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
9 Book

Lead from the Core

The 4 Principles for Profit and Prosperity
Jay Steinfeld
BenBella, 2021
9 Book

IBM

The Rise and Fall and Reinvention of a Global Icon (History of Computing)
James W. Cortada
MIT Press, 2019
9 Book

Pappyland

A Story of Family, Fine Bourbon, and the Things That Last
Wright Thompson
Penguin Press, 2020
8 Book

Becoming Trader Joe

How I Did Business My Way and Still Beat the Big Guys
Joe Coulombe and Patty Civalleri
HarperCollins Leadership, 2021
Book

If Then

How the Simulmatics Corporation Invented the Future
Jill Lepore
Liveright, 2020
Book
Arthur Blank
William Morrow, 2020
9 Book

No Filter

The Inside Story of Instagram
Sarah Frier
Simon & Schuster, 2020
8 Article

How Y Combinator Changed the World

If launching Airbnb, Stripe, and Dropbox weren’t enough, the famous accelerator has had an outsize – and mixed – impact on all of us.
Steven Levy
Wired, 2021
8 Book

Billion Dollar Loser

The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Reeves Wiedeman
Little, Brown US, 2020