Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.

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The Education of a Reluctant Businessman

Yvon Chouinard

Penguin Press, 2016

And Why Some Companies Never Give In

Jim Collins

HarperCollins, 2009

R 9
The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

R 8
The Rise and Fall of Long-Term Capital Management

Roger Lowenstein

Random House, 2000

How to Exploit the Crisis Points that Challenge Every Company

Andrew S. Grove

Currency, 1999

An American Story

Amy Goldstein

Simon & Schuster, 2017

A Memoir by the Creator of Nike

Phil Knight

Scribner, 2016

R 8

Nicholas Carlson

Twelve, 2015

The Way to Successful Leadership

Hiroshi Mikitani

Wiley, 2018

Reinventing a Multinational Giant in the New Network Era

Yangfeng Cao

LID Business Media, 2018