Consumer Goods Industry

Consumer goods, such as groceries, clothes and furniture, shape our world more than we realize. These summaries unlock the mysteries of everyday life.

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Summaries

Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

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How to Create Tech Products Customers Love

Marty Cagan

Wiley, 2017

8
Field Notes on the Future of Food

Dan Barber

Penguin Press, 2015

9
The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy

Stephen Witt

Viking, 2015

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How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan et al.

HarperBusiness, 2016

8
Reward Food Companies for Improving Nutrition
Governments must provide incentives for businesses to fix the global food system, not just punish them for acting irresponsibly, argues Lawrence Haddad.

Lawrence Haddad

Nature, 2018

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Accelerating Digital Innovation in Retail

Ashwin Bhave et al.

Boston Consulting Group, 2018

7