Corporate Communication

Learn to orchestrate all your business's internal and external communications to gain favor with the stakeholders upon whom your company relies.

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Summaries

8 Book

They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
Marcus Sheridan
Wiley, 2019
8 Book

Storytelling With Data

Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level
Hans-Wilhelm Eckert
Springer Gabler, 2022
8 Book

Successful Employee Communications

A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Liam FitzPatrick and Sue Dewhurst
Kogan Page, 2022
9 Book

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
7 Book

PR Technology, Data and Insights

Igniting a Positive Return on Your Communications Investment
Mark Weiner
Kogan Page, 2021
8 Report
Jody Foldesy et al.
Boston Consulting Group, 2021
8 Article

Cutting Ties with Russia

A Guide to Decision-Making Now and in the Future
Paul Washington and Merel Spierings
The Conference Board, 2022
8 Article

The Dirty Work of Cleaning Online Reputations

For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse:
Paul Gallant
Medium, 2022
8 Book

The Fixer

Secrets for Saving Your Reputation in the Age of Viral Media
Michael S. Sitrick
Regnery Publishing, 2018