Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.


Summaries

The Microsoft CEO refocused on a company culture where people can take risks and learn from mistakes.

Jenny Luna

Stanford Business, 2020

8
Putting Purpose Back into Business

Michael Chavez and Sudhanshu Palsule

LID Publishing, 2020

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A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek et al.

Portfolio, 2017

R 8
Leading the Corporate Vision

Shan Rajegopal et al.

Palgrave Macmillan, 2007

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With BCG’s Mickey McManus

Mickey McManus

Boston Consulting Group, 2018

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Create the Vision. Implement the Plan. Get the Job Done.

Tom Gorman

Adams Media , 2007

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The Dream, The Vision, The Mission Achieved

Leslie L. Kossoff

Davies-Black Publishing, 1999

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