Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.
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Satya Nadella: Aligning Behind a Common Purpose
Podcast
Satya Nadella: Aligning Behind a Common Purpose
The Microsoft CEO refocused on a company culture where people can take risks and learn from mistakes.

Jenny Luna

Stanford Business, 2020

8
Rehumanizing Leadership
Book
Putting Purpose Back into Business

Michael Chavez and Sudhanshu Palsule

LID Publishing, 2020

8
Find Your Why
Book
A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek et al.

Portfolio, 2017

R 8
Project Portfolio Management
Book
Leading the Corporate Vision

Shan Rajegopal et al.

Palgrave Macmillan, 2007

6
A Failure of Imagination
Video
With BCG’s Mickey McManus

Mickey McManus

Boston Consulting Group, 2018

7
Execution
Book
Create the Vision. Implement the Plan. Get the Job Done.

Tom Gorman

Adams Media , 2007

6
Executive Thinking
Book
The Dream, The Vision, The Mission Achieved

Leslie L. Kossoff

Davies-Black Publishing, 1999

5

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