Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.


The Microsoft CEO refocused on a company culture where people can take risks and learn from mistakes.

Jenny Luna

Stanford Business, 2020

Putting Purpose Back into Business

Michael Chavez and Sudhanshu Palsule

LID Publishing, 2020

A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek et al.

Portfolio, 2017

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Leading the Corporate Vision

Shan Rajegopal et al.

Palgrave Macmillan, 2007

With BCG’s Mickey McManus

Mickey McManus

Boston Consulting Group, 2018

Create the Vision. Implement the Plan. Get the Job Done.

Tom Gorman

Adams Media , 2007

The Dream, The Vision, The Mission Achieved

Leslie L. Kossoff

Davies-Black Publishing, 1999


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