In: Management

Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.

Summaries

8 Book

Rehumanizing Leadership
Putting Purpose Back into Business
Michael Chavez and Sudhanshu Palsule
LID Publishing, 2020
9 Book

Built on Values
Creating an Enviable Culture that Outperforms the Competition
Ann Rhoades
Jossey-Bass, 2011
9 Book

Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Book

Beyond Happiness
How Authentic Leaders Prioritize Purpose and People for Growth and Impact
Jenn Lim
Grand Central, 2021
9 Book

The Power of And
Responsible Business Without Trade-Offs
R. Edward Freeman et al.
Columbia Business School Publishing, 2020
8 Book

Profit Wise
How to Make More Money in Business by Doing the Right Thing
Jeff Morrill
TCK, 2021
Book

Deep Purpose
The Heart and Soul of High-Performance Companies
Ranjay Gulati
HarperBusiness, 2022
8 Podcast

Satya Nadella: Aligning Behind a Common Purpose
The Microsoft CEO refocused on a company culture where people can take risks and learn from mistakes.
Jenny Luna
Stanford Business, 2020
Book

The Vision Driven Leader
10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
Michael Hyatt
Baker Publishing Group, 2020
6 Book

Project Portfolio Management
Leading the Corporate Vision
Shan Rajegopal et al.
Palgrave Macmillan, 2007