In: Management

Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.


9 Book

Tomorrow's Capitalist

My Search for the Soul of Business
Alan Murray
Public Affairs, 2022
8 Book

Rehumanizing Leadership

Putting Purpose Back into Business
Michael Chavez and Sudhanshu Palsule
LID Publishing, 2020
9 Book

Built on Values

Creating an Enviable Culture that Outperforms the Competition
Ann Rhoades
Jossey-Bass, 2011
9 Book

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Book

Beyond Happiness

How Authentic Leaders Prioritize Purpose and People for Growth and Impact
Jenn Lim
Grand Central, 2021
9 Book

The Power of And

Responsible Business Without Trade-Offs
R. Edward Freeman et al.
Columbia Business School Publishing, 2020
8 Book

Profit Wise

How to Make More Money in Business by Doing the Right Thing
Jeff Morrill
TCK, 2021
8 Podcast

Satya Nadella: Aligning Behind a Common Purpose

The Microsoft CEO refocused on a company culture where people can take risks and learn from mistakes.
Jenny Luna
Stanford Business, 2020

Deep Purpose

The Heart and Soul of High-Performance Companies
Ranjay Gulati
HarperBusiness, 2022
6 Book

Project Portfolio Management

Leading the Corporate Vision
Shan Rajegopal et al.
Palgrave Macmillan, 2007

The Vision Driven Leader

10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
Michael Hyatt
Baker Publishing Group, 2020
7 Video

A Failure of Imagination

With BCG’s Mickey McManus
Mickey McManus
Boston Consulting Group, 2018