Design Thinking

Design Thinking is becoming more popular as an approach to solving problems and generating ideas. Find out how to implement this flexible method that urges you to plan your product or service from the perspective of your end user.


What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf

Sense & Respond, 2017

Creating Products and Services for Better Health

Ellen Lupton and Bon Ku

MIT Press, 2020

How Being Design-led Helps Companies Get the Right Services to Market

Joe Heapy et al.

Kogan Page, 2018

How Innovative Organizations are Embracing Design

David Dunne

University of Toronto Press, 2018

With BCG’s Mickey McManus

Mickey McManus

Boston Consulting Group, 2018

An Interview and Discussion

David Dunne and Roger Martin

Academy of Management, 2006

A Design Thinking Tool Kit for Managers

Jeanne Liedtka and Tim Ogilvie

Columbia UP, 2011

How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown

HarperBusiness, 2009

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