Design Thinking

Design Thinking is becoming more popular as an approach to solving problems and generating ideas. Find out how to implement this flexible method that urges you to plan your product or service from the perspective of your end user.
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Customer-Driven Transformation
Book
How Being Design-led Helps Companies Get the Right Services to Market

Joe Heapy et al.

Kogan Page, 2018

8
When We Design for Disability, We All Benefit
Video

Elise Roy

TED, 2015

7
Design Thinking at Work
Book
How Innovative Organizations are Embracing Design

David Dunne

University of Toronto Press, 2018

8
A Failure of Imagination
Video
With BCG’s Mickey McManus

Mickey McManus

Boston Consulting Group, 2018

7
Design Thinking and How It Will Change Management Education
Article
An Interview and Discussion

David Dunne and Roger Martin

Academy of Management, 2006

8
Designing for Growth
Book
A Design Thinking Tool Kit for Managers

Jeanne Liedtka and Tim Ogilvie

Columbia UP, 2011

8
Change by Design
Book
How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown

HarperBusiness, 2009

R 8

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