Design Thinking

Design Thinking is becoming more popular as an approach to solving problems and generating ideas. Find out how to implement this flexible method that urges you to plan your product or service from the perspective of your end user.


Summaries

The Unconventional Path to Breakthrough Ideas

Cyril Bouquet et al.

Public Affairs, 2021

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What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf

Sense & Respond, 2017

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How Being Design-led Helps Companies Get the Right Services to Market

Joe Heapy et al.

Kogan Page, 2018

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How Innovative Organizations are Embracing Design

David Dunne

University of Toronto Press, 2018

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Creating Products and Services for Better Health

Ellen Lupton and Bon Ku

MIT Press, 2020

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An Interview and Discussion

David Dunne and Roger Martin

Academy of Management, 2006

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Book
The Experience When Business Meets Design

Brian Solis

Wiley, 2015

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Fred Brown et al.

RSA, 2021

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With BCG’s Mickey McManus

Mickey McManus

Boston Consulting Group, 2018

7