In: Management
Doing Business in North America
Tu vuò fa l’americano? Most of us are – whether we want to admit it or not – more or less “Americanized.” Explore American culture, which runs much deeper than singing rock ’n’ roll and playing baseball.
Summaries
Hispanic Marketing Grows Up
Exploring Perceptions and Facing Realities
Paramount Market Publishing, 2006
Living in the USA
The Classic Guide to Surviving and Thriving in the United States - Updated and Expanded for a New Generation
Intercultural Press, 2004
Cowboys and Dragons
Shattering Cultural Myths to Advance Chinese-American Business
Kaplan Publishing, 2003
The Rise and Fall of American Growth
The U.S. Standard of Living since the Civil War (The Princeton Economic History of the Western World)
Princeton UP, 2016
The Road to Cuba
The Opportunities and Risks for US Business, Revised and Updated Edition
Wharton Digital Press, 2016
