Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10

Basir Mustaghni et al.

Boston Consulting Group, 2021

8
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9

Carmen Bona et al.

Boston Consulting Group, 2020

8
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

8
Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

10
The End of Business as Usual

Rick Levine et al.

Perseus Books, 2000

9
A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

R 8
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1 Publishing, 2017

8